As we approach the third decade of the millennium, it is safe to say that the world of ideas has been saturated. We don’t get to look at falling apples and go. ‘Gee, I wonder how that happens’. Because, duh. We keep hearing that ‘content is king’. So writers and bloggers have to play the inevitable game of thrones. There is so much being written everywhere that when we sit down to put pen to paper, we wonder if our thoughts are even our own. If you dare Google your idea, 99.9% of the time you’ll be disappointed. Someone, somewhere in the world has already beaten you to it.
To me, as a writer, that is unsettling. There is nothing more that I’ve avoided all my life than unoriginality. One of my bosses used to say, “there is no such thing as an original idea. Everything comes from something.” OH, THE HORROR! To think that I won’t ever be able to come up with an idea that is completely my own wasn’t a pleasant thought. It used to hurt my motivation to create. I would end up questioning my creativity as many content developers do from time to time.
But that was a younger and naive me. With time, I have understood that we are in fact an amalgam of our experiences, our social learnings, the media we consume and all the messages we internalize on daily basis. I have made peace with the fact that while our ideas and thoughts might not be original in the specific sense of the word, our voices can be. While ideas are limited, perspectives can be infinite.
So don’t be reluctant to create because someone is thinking along the same lines. Write away and your pen (or keyboard) will automatically add your angle to it. Because no two people have completely identical thoughts and experiences. And while there is lesser room to create ‘Aha!’ moments, there is still plenty of room to create ‘I can so relate to this’ moments. Most of the time readers read to get reassurance. To feel that their thoughts and emotions are legitimate. And to be reminded of the things they most likely already know deep down.
As writers, bloggers and content developers our job is to bring those ideas back to the surface. From the subconscious to conscious realization so they can be worked upon. It’s not about how many are hearing rather who’s listening. It’s about striking chords. The same major and minor chords have been hit on the guitar a million times to produce completely different compositions. And the right people listen.
So it comes down to this; if you’re saying an already said thing but it means something to someone, if it offers comfort, if it induces epiphanies, if it causes introspection – you’re gold. Your voice matters. Your perspective is needed.